November 14, 2011

Probably the most famous application of pop-ups have been restaurants, but it has also been used by retailers and brands to test concepts without making a long term commitment. This is a first by a museum, but they are using the lab to engage the public to discuss urban living and to inspire innovative ideas about cities. continued

November 10, 2011

Ever wonder why you don’t see updates from your long lost second-grade friend anymore? What happened? They were “EdgeRanked” out...learn more here. continued

October 25, 2011

Greenhaus garners 6 awards at the National Mature Media Awards - the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older. continued

September 29, 2011

Lately it seems as though all of the media blogs have turned into Google+ blogs. There is so much talk about Google+ but what exactly is it and how much talk is actually being done on it? It’s the latest rival for Facebook with a big name but why would anyone want to use it? continued

September 06, 2011

On Friday September 2, 2011 San Diego played host to a national ULI Conference on Innovation Economies. The speaker line-up was top-notch and the topics timely and relevant.

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September 06, 2011

Greenhaus Principal Beth Callender will be speaking at the annual ULI Fall Meeting scheduled for October 26-28, 2011. More than 6,000 real estate, public policy, planning and design professionals are expected to attend. continued

August 29, 2011

For east coast folks don’t miss DesignPhiladelphia, the nation’s largest design celebration – October 13-23, 2011.


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July 26, 2011

In tough economic times, does great design still matter? Can it make or break a city? Ask Mississauga,Ontario Canada where private developers held a design competition for their condominium towers to "add some excitement" to the skyline. What they got was much, much more. continued

July 15, 2011

AARP and Facebook. Not exactly what you'd consider the perfect match. Or is it? Rapidly growing in numbers and time online, AARP members are actively using Facebook to connect with old friends, keep up with grand-kids; maybe even meet someone new. This has growing implications for those marketing to an age group known for following traditional media... continued

June 09, 2011

That was the primary topic of conversation at the Urban Land Institute Spring Meeting in May. While we can’t make a definitive prediction, we are seeing three signs of positive momentum. continued

May 24, 2011

Or, what thinking in 140 characters does to our brain. Check out this entertaining and thought-provoking article from Bill Keller, the executive director of the New York Times. continued

May 11, 2011

This article in New York Magazine demonstrates the growing power of social networks migrating from the virtual to the real world. It also reinforces how new generations "think different" from their baby boomer parents. continued

April 16, 2011

You've heard of crowd-sourcing and extra-nets, check out IDEO's online forum called OpenIDEO. It's a great way to contribute your ideas to help solve some of the world's most pressing problems. continued

March 31, 2011

New homes. Redeveloped urban centers. Appealing rural escapes. Check out the recent story from the San Diego Union-Tribune on population trends from the just-released 2010 US Census.
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March 16, 2011

We have been talking a lot about creating online communities that are authentic and meaningful. For me a great example of this is Etsy.com. continued

February 01, 2011

Greenhaus is honored with three Silver Awards from 2011 Nationals. continued

January 28, 2011

This is a great article we came across in Sunset Magazine about the next new thing. continued

November 02, 2010

On Saturday, October 23, 2010 the residential building industry in southern California announced winners in marketing and design at the annual SoCal Awards. Greenhaus along with Pardee Homes took home quite a few statuettes. Congratulations to the entire team.

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October 21, 2010

More than 6,000 real estate and land use professionals converged on Washington DC October 12th thru 15th for the annual Urban Land Institute Fall Conference continued

September 23, 2010

Read what Gary Hustwit has to say about his newly released film, Urbanized. continued

August 23, 2010

Are the go-go days of endless spending really a thing of the past? Or is this just a brief hiccup in the consumers' love affair with more "stuff"? continued

June 29, 2010

Check out the top 5 green products at this year’s PCBC exhibit: continued

June 18, 2010

Yesterday I attended the San Diego Ad Club’s Interactive Day. This was my fourth year attending and I think this year may have been the best yet. These conferences are always a crap shoot for me. It seems most breakout sessions are either geared toward beginners, or cover topics at the guru level. I was pleased to find that this conference seemed to fall right in the middle, offering something for everybody. continued

March 24, 2010

Greenhaus honored with multiple awards at 2010 San Diego Creative Show ADDY Awards. continued

March 12, 2010

Greenhaus, along with other San Diego agencies, will be celebrating achievements in creative excellence at the annual San Diego ADDYs ® Creative Show Gala on Friday, March 19th at the Se Hotel downtown . continued

March 01, 2010

From Boston MA...The Boston design community gets a new museum to promote local design. But it won’t look like any other museum. The nomadic Design Museum Boston will occupy empty storefronts around Boston, bringing design to retail areas and a whole new experience of design to the city.
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February 23, 2010

What’s important now to the high net-worth audience? Today's high-net-worth customers are still shopping but are putting more thought into their purchases. continued

January 07, 2010

OK I admit it. I am a Charlie Rose fanatic. Where else can you hear from authors, scientists, heads of state, film directors, architects, and technology gurus; all in the same week! Here are three of my favorite recent interviews. continued

January 04, 2010

Great article from the New York Times. continued

December 23, 2009

Now, more than ever, we need a different way of thinking... continued

December 06, 2009

Over the years, we’ve observed a few things about places, people, and what draws them together. Here’s a list of what we've learned; we hope you find these helpful as you contemplate the future. continued

December 06, 2009

A big shout out to the Front Porch creative team... continued

November 09, 2009

Top Ten Youth Magnets - Which metros made the list? continued

October 19, 2009

Who's the master of data? In my book it's Avinash Kaushik; check out his blog at http://www.kaushik.net/avinash. continued

October 19, 2009

We thought we were the only Greenhaus then... continued

October 12, 2009

Greenhaus was recognized for Best Print Advertising Campaign for Pardee Homes at this year's SoCal Awards for Sales and Marketing. continued

October 12, 2009

This is Part Two of an article on the changing second home market. As you know, second homes, especially those in fly-to destinations are particularly challenged. We asked our friends at Lifestyle Property Solutions, a company who specializes in this market segment, to share their insights about what’s working and what isn’t. Part two looks at changing perceptions of value. If you missed Part One, you can read it now in the Archive. continued

October 09, 2009

The five senses usually don’t come to mind when one thinks of successful brands. But when your customer experience includes a physical space of any dimension, crafting a full sensory experience can be the critical differentiator between you and your competition. Tapping into as many of these influences as possible can contribute to your brand image in a more powerful way than the usual suspects of architecture, interior design and merchandising that converge to form your overall brand impression. This is all about making an emotional connection.
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October 09, 2009

Which brands are going a great job at reaching the elusive and skeptical GenY? OK, except for Facebook! You might be surprised by the answer. continued

September 22, 2009

As we’ve weathered the residential real estate bust, second homes, especially those in fly-to destinations have been particularly challenged. So we asked our friends at Lifestyle Property Solutions, a company who specializes in this market segment, to share their insights about what’s working and what isn’t. Their article is provided here in two parts. Part one zeros in on what they are hearing in the field; part two will delve into perceptions of value and if this market cycle has forever changed the way consumers think about second homes. continued

June 16, 2009

They grew up on video games, cell phones and instant messaging. They read while watching TV and text friends when they’re in the same room. Generation Next, The Millenials, GenY-- the first generation that completely takes technology for granted. continued

June 12, 2009

ADDY, awarded by the American Advertising Federation (AAF) reflects the best in our industry. continued

June 12, 2009

ULI San Diego Innovator Series; a special members-only interview series for the San Diego District Council of Urban Land Institute moderated by Beth Callender. continued

June 02, 2009

Richard Meir, Frank Gehry, Norman Foster, Phillip Johnson? Just ask Ada. If you love architecture, then don’t miss the recent Charlie Rose interview with Ada Louise Huxtable. continued

January 01, 1970

Our work for Front Porch Communities continues to garner accolades for marketing to seniors. First we were recognized by NAHB “Best of 50+ Housing Awards” with three “best of” for web site and print ads. continued