May 18, 2012
By using mobile phone technology along with the MLS and public records, you can now pull detailed information about any of the 90 million homes in its database by simply taking a photo of it. The report “How Smartphones Are Helping Create a New Generation of ‘Smart Shoppers’”, cites that 66% of US Smartphone owners use their phone to aid in shopping, so it seems only natural to be able do your house hunting conveniently on your mobile device as well.
Mobile product research has become an essential part of our shopping routine. Nearly two out of shoppers use at least one device to research and purchase while shopping, according to the e-tailing group (2012). Now you can do your Google searches with photos, go to product microsites by Shazamming commercials and get restaurant ratings live on your phone’s viewfinder. The phone has clearly become a portable product research bonanza. In fact, 52% of adult Smartphone owners use their devices while in stores to help make buying decisions (according to the Pew American & Internet Life Project (2012)). It’s odd to think that we even call them phones anymore, since that’s hardly their main purpose and feature.
You can download the app at http://www.sawbuck.com/homesnap
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