Photo - Tom Custer Tom Custer Architecture & Design Trends - Give Your Brand a Sensory Tune-up

October 09, 2009

The five senses usually don’t come to mind when one thinks of successful brands. But when your customer experience includes a physical space of any dimension, crafting a full sensory experience can be the critical differentiator between you and your competition. Tapping into as many of these influences as possible can contribute to your brand image in a more powerful way than the usual suspects of architecture, interior design and merchandising that converge to form your overall brand impression. This is all about making an emotional connection.
continued

filed under: hotel   brand   sensory marketing   resort