Is My Resort Worth Saving? Check out this new E-Book
May 21, 2012
Great E-book from the President and CEO of the Crave Group. continued
|filed under: Resort E-Book Crave Group Lorne Basell|
Architecture & Design Trends - Give Your Brand a Sensory Tune-up
October 09, 2009
The five senses usually don’t come to mind when one thinks of successful brands. But when your customer experience includes a physical space of any dimension, crafting a full sensory experience can be the critical differentiator between you and your competition. Tapping into as many of these influences as possible can contribute to your brand image in a more powerful way than the usual suspects of architecture, interior design and merchandising that converge to form your overall brand impression. This is all about making an emotional connection.
|filed under: hotel brand sensory marketing resort|