October 09, 2009

The five senses usually don’t come to mind when one thinks of successful brands. But when your customer experience includes a physical space of any dimension, crafting a full sensory experience can be the critical differentiator between you and your competition. Tapping into as many of these influences as possible can contribute to your brand image in a more powerful way than the usual suspects of architecture, interior design and merchandising that converge to form your overall brand impression. This is all about making an emotional connection.
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