DIY vs Custom Website Design

DIY Debate: Finding the Best Fit to Build Your Website

Let’s talk about DIY websites.

Are you looking to have a new website built, or to update your existing one? You could hire someone to design and develop a fully functioning site for you. But, with their growing popularity, you might find yourself looking into DIY website builders – like Wix, or Squarespace. A DIY website might be the perfect fit for your needs. However, there are a few things you should consider before investing your time and money.

Why DIY?

It’s cheap! The main benefit that leads companies to a DIY website builder is because it is a much cheaper option than having a fully custom built website.

Also, you don’t need to know any type of coding to build one of these websites. In fact, ease of use is one of their main selling points, even going so far as to include a drag-and-drop page builder function.

And with the numerous choices of website templates available, one could have an online presence fairly quick. If you have all your content readily available, that is.

That sounds great, so why wouldn’t I use a DIY?

Since DIY website builders depends heavily on templates, the end product will not be all that unique. And even with the many template options available, it might be impossible to choose one that fits perfectly with your brand and message. If not done right, it can easily look too “templated” or generic – and might be a deal breaker for potential customers.

In my experience building websites, more often than not there will be a request for a certain function to be built in, one that is unique to the needs of the brand. But this ability to customize is not possible with DIY website builders. You get what they offer – and nothing more. Take it or leave it.

Also, you need to have the right content and images to match the look of the template you choose. I’ve seen company websites not look as good as they had planned, simply because their images did not match what the template originally showed as a sample. And this disconnect can unfortunately end up looking awkward. This is another area where enlisting the help of an agency is beneficial: helping to create content and manage your brand within your website in a way that looks and feels natural.

Consider your options

Whether choosing a DIY website builder or having an agency design and develop your website, the most important thing is to consider is: will this be the right fit for your brand? Will it drive traffic and get you more customers and sales? Will this website do everything I need it to do? Make sure to ask yourself these questions. And if the end product does what you intended it to do – then you chose right.

 

[Algen Beringuel is a Developer at Greenhaus. His most recent DIY project was building his own personal computer, from scratch.]

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