To Get Eyeballs on Pinterest, Deck Them Halls!

Let’s get one thing clear, right up front. Technically, Pinterest is not a social media channel. For many, that’s not news. For the rest, it’s mind-blowing. It feels social. You follow people and get followers. You can see who’s pinning what and invite folks to join a communal board where everyone can save and pin based on a topic or category. So social! Read more +

Inciting an Urban Renaissance

It’s 10:30 am and I’ve received two sales calls on my private phone, 19 emails from various companies’ drip campaigns and by the end of the day (according to the NY times) I could see close to 5,000 ads and brand messages. As an Art Director and human being, moments like this give me pause. Read more +

Instagrammableness

We can all feel it when a place is great. But what exactly makes it so? The Project for Public Spaces – the central hub of the global Placemaking movement, connecting people to ideas, expertise, and partners who share a passion for creating vital places – uses this diagram to articulate all the elements that contribute. Read more +

DIY Debate: Finding the Best Fit to Build Your Website

Let’s talk about DIY websites.

Are you looking to have a new website built, or to update your existing one? You could hire someone to design and develop a fully functioning site for you. But, with their growing popularity, you might find yourself looking into DIY website builders – like Wix, or Squarespace. A DIY website might be the perfect fit for your needs. However, there are a few things you should consider before investing your time and money. Read more +

The Age of Exceptional – PCBC 2017

At Greenhaus, we never shy away from an opportunity to engage in a thoughtful discussion about a place – offering up our point of view on what makes it great, or providing advice on where it has opportunities to improve. We don’t just love going places, we love decoding them, studying them, breaking them down, reconfiguring, learning about them from various perspectives – all to uncover what makes a place a crowd-pleaser, or not. Read more +

The Conversion Question

Google recently put attribution back in the forefront thanks to their emphasis on the topic during the recent Google Marketing Next event, an annual meeting to promote the company’s plans for ad products and analytics. Their goal? To end the focus on last click attribution. Read more +

Can you market a tourism destination by leading with the locals instead of the attractions?

Just over a year ago, Greenhaus added Rob Petrie and Paul Whitbeck to its leadership team, with more than 45 years of collective experience to help grow our agency’s client roster in the tourism and hospitality sectors. Now, we’ve done just that – with the addition of several new destination and tourism clients. Most recently: Visit Oceanside and The Resort at Pelican Hill. Read more +

Traditionally Speaking

I was listening to a podcast last week, and the woman being interviewed was talking about how family and relationship structures were changing, and so our rituals and traditions should also be expected to change. Read more +

The Dev is in the Details

Website development, as you’d probably imagine, is constantly evolving. But what might surprise you is that in this ever expanding world, one of the most crucial features is so small, you may not even realize it’s there. Read more +