The Art of Place: Lessons in placemaking learned from a Tasmanian museum.

I am not a fan of gambling. I am, however, a fan of the visual arts. I had never thought I would discuss the two activities in the same breath—that was until MONA, the Museum of New and Old Art, came into existence. Founded in 2011 by Tasmanian millionaire David Walsh, MONA is the largest privately funded museum in Australia. This cultural tour de force has transformed the economy and economic landscape of the city it’s within—Hobart, Tasmania. It’s an excellent case study in placemaking, compliments of the calculated risk taking of a man who made his fortune in professional gambling. Read more +

Street Scene: How do you come up with those names, anyway?

Marion (my fellow Greenhaus copywriter) and I were comparing notes on naming strategies the other day. It was a topical conversation: We’re both currently working on street names for new communities at the moment. Mid-convo, as is wont to happen around the ‘haus, a non-copywriter joined us. Which led to this inevitable question: Where do you start? Read more +

What’s Age Got to Do With It?

Maybe nothing at all.

About 20 times a day, an ad for WeWork shows up in my Facebook feed. You’ve heard of WeWork, right? The beautifully designed, seemingly hipsterville, industry-leading  co-working spaces popping up all around the globe? Now, given, the communal office space concept isn’t exactly big news anymore. But still, WeWork is taking the concept to another level. How? With their offshoot, WeLive, which is definitely innovative and newsworthy. Read more +

Mobile Video: The Latest MVP

Mobile advertising in general has been around for years, but began to see significant upticks in 2015.  Since then, it’s seen consistent year-over-year increases as people spend more and more time on their mobile devices searching for information, entertainment, etc. How much more time? According to one recent study, we’re currently spending about 5 hours a day on our phones. Read more +

My Favo(u)rite Colo(u)r: Learning to Write in American

In the other hemisphere of our glorious globe floats the expansive continent where I was born: Australia. The very name itself conjures up images of bounding marsupials, bronzed skin and red dirt deserts. It’s a young nation bound to some rather outdated stereotypes involving that’s not a knife and a boxing kangaroo. But I assure you; they’re only half true. Read more +

Revenge of the Nerds

For the third year in a row I sit in front of my laptop on a Saturday morning, defeated. For more than an hour I waited in the queue, hoping to get even a single ticket. But alas, San Diego Comic-con International has sold out—yet again. No re-sale, no round two, and the event is completely scalper-proof. Read more +