Can you market a tourism destination by leading with the locals instead of the attractions?

Just over a year ago, Greenhaus added Rob Petrie and Paul Whitbeck to its leadership team, with more than 45 years of collective experience to help grow our agency’s client roster in the tourism and hospitality sectors. Now, we’ve done just that – with the addition of several new destination and tourism clients. Most recently: Visit Oceanside and The Resort at Pelican Hill. Read more +

Traditionally Speaking

I was listening to a podcast last week, and the woman being interviewed was talking about how family and relationship structures were changing, and so our rituals and traditions should also be expected to change. Read more +

The Dev is in the Details

Website development, as you’d probably imagine, is constantly evolving. But what might surprise you is that in this ever expanding world, one of the most crucial features is so small, you may not even realize it’s there. Read more +

Personal Investment: Why Brand Keywords are Essential in Paid Search

As the Greenhaus paid-search specialist, I field lots of client questions about why to bid on branded keywords—the ones that contain their own brand name. Their top concern? That it’s a waste of money to run ads for keywords on which their organic listings will show. Here’s what I tell them: Branded keywords can be one of the most important tools in your paid-search campaign. Read more +

The Art of Place: Lessons in placemaking learned from a Tasmanian museum.

I am not a fan of gambling. I am, however, a fan of the visual arts. I had never thought I would discuss the two activities in the same breath—that was until MONA, the Museum of New and Old Art, came into existence. Founded in 2011 by Tasmanian millionaire David Walsh, MONA is the largest privately funded museum in Australia. This cultural tour de force has transformed the economy and economic landscape of the city it’s within—Hobart, Tasmania. It’s an excellent case study in placemaking, compliments of the calculated risk taking of a man who made his fortune in professional gambling. Read more +

Street Scene: How do you come up with those names, anyway?

Marion (my fellow Greenhaus copywriter) and I were comparing notes on naming strategies the other day. It was a topical conversation: We’re both currently working on street names for new communities at the moment. Mid-convo, as is wont to happen around the ‘haus, a non-copywriter joined us. Which led to this inevitable question: Where do you start? Read more +

What’s Age Got to Do With It?

Maybe nothing at all.

About 20 times a day, an ad for WeWork shows up in my Facebook feed. You’ve heard of WeWork, right? The beautifully designed, seemingly hipsterville, industry-leading  co-working spaces popping up all around the globe? Now, given, the communal office space concept isn’t exactly big news anymore. But still, WeWork is taking the concept to another level. How? With their offshoot, WeLive, which is definitely innovative and newsworthy. Read more +

Mobile Video: The Latest MVP

Mobile advertising in general has been around for years, but began to see significant upticks in 2015.  Since then, it’s seen consistent year-over-year increases as people spend more and more time on their mobile devices searching for information, entertainment, etc. How much more time? According to one recent study, we’re currently spending about 5 hours a day on our phones. Read more +