The Call to Action. It sounds so important, so regal. No wonder companies have been gaga over this little device since the birth of advertising. Read more +
The Haus Blend
There was a Wall Street Journal story recently on the anniversary of Bauhaus in Germany and it occurred to me that it might be time to explain, twenty years later, the genesis of our Greenhaus name. Read more +
There are many things about life that boggle the mind, but one thing is for certain—our time on this “rock” goes fast. And as I get older, it keeps going faster. Read more +
Just last week, Pinterest made headlines with the release of Promoted Videos, a big move for a company looking to increase value ahead of their IPO. For the first time, platform advertisers can reach their target audiences with video content; and with the digital pin-boarding community’s 100 million active monthly users, it’s likely to be a successful product launch. Read more +
If your brand is utilizing paid ads on Facebook, the latest Dynamic Ad updates will be the greatest thing since the creation of the Snuggie. They improve effectiveness, increase opportunities and increase goal conversions. Not bad, right? Read more +
I speak two languages: English, which is my mother tongue, and French, which is my adopted one. But as of late, I feel like I should say I speak three, because I now speak the language of names.
If you’ve had children, you know the excitement and the agony of naming. For that matter, you know it well if you’ve ever named a cat or a dog. Read more +
Want to get away from it all, without going too far? Love the Great Outdoors but love your creature comforts a little more? Like the idea of camping, except the parts involving carrying gear, driving in tent stakes and trying to start a fire with wet firewood and an empty Bic lighter? Glamping might be your perfect vacation. Read more +
Wanting a lot of choices is almost exactly like buying a gym membership.
Hear me out.
When a person hands over their credit card to the Adonis manning the register, undoubtedly they have the best intentions. Read more +
Trails are showing up at the top of community amenity most-wanted lists – and for good reason. Walking, jogging, and biking are all straight-forward ways to get fresh air and exercise.
There’s something about breathing, thinking and feeling that come together when engaged in this kind of movement that produces both relaxation and alertness – an optimal state for feeling the wholeness and interconnectedness of things. Read more +
Professionally, I’m a digital native, and I love the accountability and the constant Ad Tech advancements that come with the digital space.
For some target audiences and campaign objectives, though, “traditional” mediums such as print still play a major role. Read more +