The New Scenic Route

Trails are showing up at the top of community amenity most-wanted lists – and for good reason. Walking, jogging, and biking are all straight-forward ways to get fresh air and exercise.

There’s something about breathing, thinking and feeling that come together when engaged in this kind of movement that produces both relaxation and alertness – an optimal state for feeling the wholeness and interconnectedness of things. Read more +

Happy Place: Some of the best destinations (and most successful people) harness the power of positive thinking.

Happiness—in life, business, with family and friendships. Seems more and more wherever I look, the evidence mounts that it’s a choice, and directly correlated to success in all of them.

I had a hunch about this before. Since my kids were old enough to understand what in the world I was talking about, I’ve been telling them, ‘Let your attitude determine your altitude—not the other way around.” Read more +

Hospitality and Humanoids.

We’ve been inventing machines to make processes more profitable for a pretty long time. From the sewing machine, to the car wash, to the bank teller turned ATM, businesses in all industries have found ways to save money by replacing humans with machines. And with minimum wages ever increasing, and technology getting more and more sophisticated, the humanoids are even beginning to infiltrate the hospitality industry.

Ch, ch, ch, changes…

It begins with booking, where the Expedias, Pricelines, Kayaks, and Travel Pirates have nearly replaced the travel agent.

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Everything is Everything: How MoMa’s gallery redesign explains the way we now see the world.

Here’s a fun chicken-or-the-egg-type of question: Do dominant attitudes toward process, organization and categorization follow culture, or define it? Is a person intrinsically into structure, or are they led to think that way by virtue of environmental influences?

I would have answered this question differently before reading “A Debate is Raging in the Museum World—And Design is at the Center .” I would have said that our innate and individual attitude toward structure colors our perceptions making us more or less comfortable toward different cultural manifestations. Read more +

Active App Users: A smart take on outdoor adventure in San Diego

According to, San Diego ranks as the third most active city in the country, just behind Minneapolis and Washington D.C.  It isn’t surprising with all there is to do here—from hiking the back trails, to hang gliding over Torrey Pines, to every ocean sport imaginable, San Diego has it all.

At Greenhaus, we love a great app and have worked with clients to develop their own to help bring a destination to life. Even for locals, often the best way to find your next adventure is with one of the many recreational apps available. Read more +

Marketing on the Brain – What Cheetos can teach us about tapping into the pleasure zone

Staying on top of new research regarding marketing trends and insights is what sets us apart. And sometimes you come across something that is just too interesting and awesome not to share.

Case in point, a recent article in Forbes, “Neuromarketing: Tapping Into the ‘Pleasure Center’ of Consumers“.

Here’s how Google defines the field. Neuromarketing: A field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli.  Cool, right?

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Smarter than Average: Three ways technology is improving home—or is it?

Wow. What. A. Day.

Conference calls, emails, meetings, and your coffee never quite kicked in. And after stop-and-go traffic on the way home, you’re finally—finally!—pulling into your driveway.

Helllooo, home.

As you pull into your driveway, your garage door senses your car and opens for you. When you’re a few steps away from your front door, it unlocks. Read more +

Third is the New First: Anticipating the next wave in amenities

Whether you are 5 or 55+, amenities are one of the biggest draws to living in a master-planned community. Who wouldn’t want an incredible [INSERT COOL COMMUNITY THING] overlooking the [INSERT COOL COMMUNITY FEATURE] that you never have to personally maintain or clean?

But the “it” amenity, the one that drives sales, is in flux. Remember when a home on the golf course was the ultimate in luxury? Read more +