Perception Creates Reality – For Better and Worse.

One of the beautiful aspects of humanity is our ability to perceive the world in our own unique way. We tend  not to be passive creatures. We don’t just see things. Instead, we see things and then we think and feel things about the things that we see. So our perceptions of situations, places, even colors are impacted by a host of other experiences, memories and sensations. For example, I wasn’t always a fan of the color orange (no offense gingers). It just didn’t attract or inspire me—until the one time that it did. I had just finished reading a lovely book that left me feeling hopeful, and I looked out my living room window just in time to see the sun set. Shades of orange were skyrocketing across the fading blue, welcoming the night sky. And there it was—I had a new appreciation for the color orange. Now it represents hope and happiness to me. Read more +

Finding The Transformative Power of Luxury

We’re in the midst of pitching a high-end tropical resort – and thinking about what constitutes luxury these days. And here’s what occurred to us: almost any desirable experience that lives beyond its timeframe – that sustains memories, creates emotional residue, or has transformative powers   – is a luxury in an age where images, clips, news, posts, messages, tasks and agendas parade across our conscious with such rapidity, that reality gets reduced to a series of fleeting, disconnected impressions.

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“That’s a great idea, but….” – What does the future hold for golf?

Let me start by stating for the record—since this could all come off as some kind of crazy rant—that I am a golfer. Have been playing the game since I was 7. Learned from my grandmother. Grew up a Jack Nicklaus fan. The game is in my DNA and I’m fortunate enough to have passed it on to my daughter.

But golf is dying.

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Bottle Shock: What Can We Learn from Millennials’ Wine-buying Habits?

Let’s start with a story.  The other night I walked into a local (of course) wine shop to pick up a bottle before heading to dinner at a friend’s house. I’m a Millennial, and I drink a lot of wine, but my wine knowledge is pretty limited—which, according to this recent piece in the Wall Street Journal ,makes me pretty typical among my compatriots. I then proceeded to follow what appears to be a common—and instructive—Millennial script. Read more +

Facebook Launches Canvas Ads

Exciting news in the world of mobile and social advertising…On February 25th, Facebook launched their newest ad format – Canvas. Canvas ads are a new post-click, full-screen, immersive mobile ad experience designed to allow brands a platform – or canvas – for deeper storytelling and brand engagement.

 

How do Canvas ads work?

When users click on a Facebook Newsfeed ad built with Canvas, instead of clicking through to an external landing page, the user is taken to a full screen rich media page that loads almost instantaneously within Facebook.

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Is Your Mobile Site Fast Enough? AMP it Up.

Spurred by technological advances from the Pony Express to the telegraph to email to social media, we’ve evolved into a rather impatient and demanding society. Mobile is the latest frontier, where a good user experience is now critical to your digital marketing success.

But users aren’t just looking for a well-designed mobile-friendly site; they also demand speed—and punish sites that don’t deliver. Recent reports found that 57% of users will not recommend a website if the mobile site is poorly designed; 40% of users reported that they would go to a competitor’s site if they were unhappy; 30% of those will never return to the offending site. If your site takes more than 3 seconds to load, you are looking at a 40% loss in traffic. With the top 100 mobile sites averaging 4.8 second load time, and Google pushing for 1 second load times, it’s easy to see why this need for speed has been keeping digital marketers up at night.

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Celebrating 20 Years: An Open Letter from Craig Fuller

When I was a kid, I remember different scenes on TV where the retiring old guy is presented with a gold watch for twenty years of faithful service. Twenty years seems like forever when you’re eight years old.

Yet, here we are, celebrating our 20th birthday – and somehow feeling more like adolescents, full of restless energy, and big dreams than seniors coasting on laurels, or settling into a less hectic routine.

It’s not hard to understand why. Most obviously, our staff is weighted more on the 20 and 30 something side than the 50 and 60 something side. So we’re not only young at heart – we’re young, in fact. Read more +