Staying on top of new research regarding marketing trends and insights is what sets us apart. And sometimes you come across something that is just too interesting and awesome not to share.
Case in point, a recent article in Forbes, “Neuromarketing: Tapping Into the ‘Pleasure Center’ of Consumers“.
Here’s how Google defines the field. Neuromarketing: A field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Cool, right?