Marketing on the Brain – What Cheetos can teach us about tapping into the pleasure zone

Staying on top of new research regarding marketing trends and insights is what sets us apart. And sometimes you come across something that is just too interesting and awesome not to share.

Case in point, a recent article in Forbes, “Neuromarketing: Tapping Into the ‘Pleasure Center’ of Consumers“.

Here’s how Google defines the field. Neuromarketing: A field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli.  Cool, right?

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Smarter than Average: Three ways technology is improving home—or is it?

Wow. What. A. Day.

Conference calls, emails, meetings, and your coffee never quite kicked in. And after stop-and-go traffic on the way home, you’re finally—finally!—pulling into your driveway.

Helllooo, home.

As you pull into your driveway, your garage door senses your car and opens for you. When you’re a few steps away from your front door, it unlocks. Read more +

Third is the New First: Anticipating the next wave in amenities

Whether you are 5 or 55+, amenities are one of the biggest draws to living in a master-planned community. Who wouldn’t want an incredible [INSERT COOL COMMUNITY THING] overlooking the [INSERT COOL COMMUNITY FEATURE] that you never have to personally maintain or clean?

But the “it” amenity, the one that drives sales, is in flux. Remember when a home on the golf course was the ultimate in luxury? Read more +

The Multigenerational Home: No longer just for Island Living

Like most Hawaiian kids, I spent a good part of my youth living in my grandparent’s house. The number of other family members also living there swelled and contracted through the year, mostly during school breaks and the summer months, but the presence of my grandparents and my aunt and uncle and their five children, plus 3 other cousins, was fairly constant. When I moved to California with my folks as a teenager, I went from being one of many, to being an only child in the house. Culture shock? Words couldn’t describe the loss I felt.

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A Greenhaus vet celebrating her own milestone reflects on the last 10 of the agency’s 20 years

When I arrived on the scene at Greenhaus in March 2003, a transplant from Orlando, Florida,Greenhaus was located on the corner of Front and University in Hillcrest and was busting through the seams of its small space. The agency had just hit its decade milestone, and I was the first Account Executive hired with specific real estate marketing experience, having just come off 3 years in real estate marketing in Orlando. Before that, I’d worked in public relations for the resort and destinations vertical at the largest agency in the Southwest.   Read more +

Office Politics 2016: Place-making and the art of the campaign HQ

Does it matter that Ted Cruz has a Dr. Pepper machine in his Senate office*? And when Bernie Sanders was looking at Brooklyn neighborhood Gowanus for his New York campaign HQ, was he wooed by its history as a superfund site? What does the tie rack hanging in Donald Trump’s office at Trump Towers signify? And what, if anything, should be read into Hillary Clinton maintaining both a Downtown Brooklyn office and a Manhattan HQ on West 45th Street? Read more +

Perception Creates Reality – For Better and Worse.

One of the beautiful aspects of humanity is our ability to perceive the world in our own unique way. We tend  not to be passive creatures. We don’t just see things. Instead, we see things and then we think and feel things about the things that we see. So our perceptions of situations, places, even colors are impacted by a host of other experiences, memories and sensations. For example, I wasn’t always a fan of the color orange (no offense gingers). It just didn’t attract or inspire me—until the one time that it did. I had just finished reading a lovely book that left me feeling hopeful, and I looked out my living room window just in time to see the sun set. Shades of orange were skyrocketing across the fading blue, welcoming the night sky. And there it was—I had a new appreciation for the color orange. Now it represents hope and happiness to me. Read more +

Finding The Transformative Power of Luxury

We’re in the midst of pitching a high-end tropical resort – and thinking about what constitutes luxury these days. And here’s what occurred to us: almost any desirable experience that lives beyond its timeframe – that sustains memories, creates emotional residue, or has transformative powers   – is a luxury in an age where images, clips, news, posts, messages, tasks and agendas parade across our conscious with such rapidity, that reality gets reduced to a series of fleeting, disconnected impressions.

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“That’s a great idea, but….” – What does the future hold for golf?

Let me start by stating for the record—since this could all come off as some kind of crazy rant—that I am a golfer. Have been playing the game since I was 7. Learned from my grandmother. Grew up a Jack Nicklaus fan. The game is in my DNA and I’m fortunate enough to have passed it on to my daughter.

But golf is dying.

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Bottle Shock: What Can We Learn from Millennials’ Wine-buying Habits?

Let’s start with a story.  The other night I walked into a local (of course) wine shop to pick up a bottle before heading to dinner at a friend’s house. I’m a Millennial, and I drink a lot of wine, but my wine knowledge is pretty limited—which, according to this recent piece in the Wall Street Journal ,makes me pretty typical among my compatriots. I then proceeded to follow what appears to be a common—and instructive—Millennial script. Read more +