Baja California Sur, Mexico
Todos Santos, a 250-year-old town at the tip of Baja, offers off-the-beaten-path scenery, artisan culture and an agrarian heritage. Explorers and expats seeking the more that comes from less embrace surfing, mountain biking, yoga, galleries, festivals and, now, the villages of Tres Santos.
We distilled the handcrafted and natural rhythms of this place into a wake-up call for mindful, immersive living. And created a campaign as shimmering and rough hewn as its setting.